Instagram Deactivates Two Popular Cannabis Influencers
Users Push Back and Demand Answers
More than 10,000 people have signed a petition calling for Instagram, a global social media platform with more than 1 billion users, to update its terms of service to allow cannabis advocates and influencers to post content without censorship.
The petition has been spearheaded by Bess Byers, a Seattle-based photographer and cannabis social media influencer commonly referred to as Cannabess, who has had her influencer account, @imcannabess, disabled not once, but twice, in August 2018.
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I want to thank the #cannabiscommunity for your outpouring of love and support the last few days. I created @imcannabess in February 2016 and started this account shortly after *just in case* I ever needed to use it. Unfortunately on Wednesday evening I logged into Instagram and saw the message above. My heart sank. Why me? Now? At over 90k!? I haven’t given up hope. I’ve got a few internal contacts researching the deactivation and filing appeals on my behalf. Here’s what we know thus far… My Instagram takedown was a coordinated attempt by multiple accounts reporting posts at the same time over several days. This triggered the algorithm to treat my account as a violation of their TOS. So what’s next? I’m waiting to hear the results of my appeal and hope @Instagram does the right thing — reinstates my profile as a cannabis photographer, educator and activist. As for the person or people who flagged my account… It’s a shame you feel the need to tear down others to compensate for your own insecurities or lack of accomplishments. You can flag my posts and get me deleted, but what you can’t stop is my drive, talent, ideas and implementation. Whether I get my old account back or start new, I’m coming back with a vengeance. I’m sitting on content that’s going to crush it and I can’t wait to share. Moreover, I’m working on plans to make our community’s voice heard. WE ARE IN THIS TOGETHER! So stay tuned, my situation has only served as motivation. In the meantime, tell your friends, family and followers to find me at @cannabess or on my personal page at @bessbyers, and most importantly, tell @instagram in the comments below why cannabis pages should not be targeted for deletion!! #cannabess #bringimcannabessback . #TOS #togetherwegrow #instagram #legalweed #hightimes #censorship
Byers discovered Saturday, Aug. 1, 2018, that her Instagram account had been disabled for violating the platform’s terms of service. After almost two weeks filled with filing personal and commercial appeals, Byers received an Instagram email Aug. 13, 2018, stating that her account had been “disabled by mistake,” but provided no further details. The account was reactivated, and Byers resumed posting content as usual, though she said in the back of her mind she felt that her account was “not safe,” and that she was “on somebody’s radar.”
She turned out to be right. On Sunday, Aug. 26, 2018, her @imcannabess account, which had amassed nearly 700 posts and more than 90,000 followers since its creation 2 ½ years earlier, had been disabled again.
“I went from sad to mad to, ‘time to get this petition live,’ ” Byers told Marijuana.com.
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On @Instagram’s release date October 6, 2010, only five states allowed medical cannabis consumption. As we approach Instagram’s eighth birthday, laws have changed. Currently nine states and the District of Columbia legalized recreational cannabis, and 30 states allow medicinal use. It seems the only place legalization is NOT happening, is on Instagram. I woke up yesterday morning to find @imcannabess deleted AGAIN. I decided to take action and stated a petition demanding Instagram update their Terms of Service to include the #cannabiscommunity. If you agree, please click the link in my bio, sign the petition and share. We are in this together and it’s time we make our community heard!! #cannabess #PetitionToInstagram . #bringimcannabessback #censorship #i502 #legalweed #togetherwegrow
Byers created a petition that highlighted the progress cannabis legalization has made since Instagram’s release in 2010 and takes the Facebook-owned social media company to task for not updating its terms of service to protect cannabis influencers, advocates, and legal businesses from being targeted. The petition said:
“Instagram claims to foster community, while ours is targeted. The legal cannabis industry employs an estimated 165,000 people in the United States and Washington alone has generated $686 million in excise tax revenue since i502’s implementation. We aren’t a community of criminals. We are mothers, fathers, daughters, sons, entrepreneurs and even grandparents who make a legal living while contributing to the economy.”
In the days since drafting the petition, Byers has organized others in the cannabis community to sign and repost her petition on their accounts. As of Friday, Aug. 31, 2018, the petition had reached 10,000 supporters, and a new goal was set at 15,000 signatures.
Instagram did not immediately respond to a request for comment on Aug. 31, 2018.
Cannabis Influencers and Advocates Don’t Know Why They’re Getting Disabled
Canadian cannabis rights activist and business owner Jodie Emery is no stranger to social media accounts getting disabled.
“A few years ago, we lost our Cannabis Culture account, and then created a backup account,” Emery told Marijuana.com. “After many appeals, they restored the original one. However, that one got deleted last Friday [Aug. 24, 2018]. So, we’ve lost our major Cannabis Culture account.”
The same day that she spoke with Marijuana.com, Aug. 29, 2018, Emery’s Instagram account for her hemp cafe had been reactivated by Instagram. It had been disabled despite the cafe selling only coffee and hemp, not psychoactive marijuana or marijuana products, Emery said.
Emery received the same reactivation email as Byers that stated her account has been disabled “by mistake.”
“But my friend said, ‘How could it be done be done by mistake? What does ‘by mistake’ mean?” Emery asked.
Emery believes the rise in cannabis-associated accounts getting disabled could be happening for several different reasons, including targeted harassment campaigns by users on the platform who disagree with cannabis legalization, the fake news controversy, and backlash, and governments pressuring social media companies to limit access to cannabis information.
“Cannabis has a unique history of being lied about by governments,” Emery explained. “So, I have a feeling that governments are heavily leaning on these big organizations to prevent, restrict and limit access to information about cannabis because everything we provide goes against what the government says.”
“If [Instagram] legally can’t allow us to advertise or be on [its]platform, explain to us why or why not. Don’t just give us a blanket statement,” Byers said about the possibility of social media companies feeling government pressure.
The effects of a disabled or deleted account carry more significance than just losing financial revenue or followers. For Byers, it’s erasing history.
“This is my community that I have built over the last 2 ½ years,” Byers said. “All the memories of the adventures are gone. That’s what’s more upsetting. Seeing that kind of loss.”
Emery perceives something more insidious.
“We call it the modern book-burning because you just eliminate all the information,” Emery said in regards to social media accounts and their content being deleted. “I’ve been at this for 15 years, and when people are compiling information about cannabis to spread the truth about it, it’s very risky when someone can just delete it with a click of a button. We’re losing our historical records. Not just the facts about cannabis, but about the history that got us to this point.”